It all started in 1972 when Gazza Neave decided to make Apple Surf Wax that was first used in a surf contest at Nobbies Beach Newcastle Australia in the 70’s.

Then some 25 years later Gaz decided to produce a wax for surfers around the world to use and appreciate.  He wanted to develop and produce a boardwax that was not only loved and used by the world pro’s as their preferred wax for competitions and personal use, but one that also captured the imaginations of the grommets and everyday surfers of the world. 'Coz everyone deserves a fantastic ride. Every time. 

Gazza’s surfing background began in 1969 as a 15 year old grommet. He was shaping surfboards and surfing all the time, and still shapes a pretty mean stick today.  Gaz is from the old school, still believing in personalised, handcrafted boards that evolve under your hands as you shape them.

Gaz recognised a complacency in the world boardwax market and believed that a true and technically superior boardwax was yet to be developed for professional and personal use.

And Gaz doesn’t believe in using or being second best. He recognised that all wax manufacturers were good at talking the talk but failed to walk the walk.  Surfers are all used to their wax becoming greasy, quickly wearing out, bare patches and smudging all over their boards after a surf session.  So he decided that it was time to make a better wax...

Through 8 years of research and development, Gaz realised why other waxes behaved the way they did and set out to eliminate the ingredients that were making these waxes inferior, replacing them with ingredients that are set to change the way surfers around the globe view their wax from now on.

“Wax should not be like this,” Gaz says, “Wax is not just wax.  Any world class motor racer, before a big race, doesn’t just go to his local tyre-mart for a new set of tyres for the event.  He makes sure he has the best customised grip, the best tyres in the market, especially developed for him.  So why should us dedicated surfers take second best with our grip and our ride?”

No more!

Stick It has come to the world of surfers to give them what they always wanted from a wax but never had. Stick It not only adheres to your board better than any other wax but it feels more comfortable and confident under foot when it’s really needed. Technically superior, it builds up awesome mounds, even on glass.  It won’t become greasy and no more trying to fill up bare patches after a big session.

Stick It now has a boardwax for all water temperatures. We've pioneered a true “All Water” wax used for longboards, and the Xtra Sticky for surfers who like a softer stickier wax.  Stick It also has an all water wax Just for Chicks, coz everyone deserves special treatment!

Stick It has been tested in heaps of surf events and tours, in all sorts of conditions, in the waters of Australia, Tasmania, New Zealand, France, England, Hawaii, California, Indonesia, South America, South Africa and  Japan and now has a huge following around the globe.  Stick It is manufactured from North Narrabeen, Australia.

Anyone can talk the talk, but read our testimonials from pro’s, surf legends and hard core surfers from around the globe, and see how Stick It is walking the walk. Then make your choice for a change you’ll never regret.

At Stick It we’re always striving to reach the top of our game, so our research and development team will never stop refining the product to make it better and better and to continually deliver the best wax to all surfers around the globe.  Because Gaz say’s ”if you think you are at the top, the hunger stops”.  We value your opinions too, so help us continue to take it to the next level and contact us with your comments.  And if there are any we don’t like we will probably just tell you to STICK IT anyway!